Advertising & Marketing
We understand our clients’ distinct promotion, marketing, labelling, packaging and advertising challenges while navigating the complexities of applicable domestic, E.U. and international legislation in today's Romanian market, where the legislative framework can be both extensive and difficult to interpret.
Our expertise spans various industries, with a particular focus on gaming, pharmaceuticals, healthcare, banking and finance, FinTech, crypto, textiles, sports apparel, power tools, toys, media, e-commerce, perfumes, cosmetics, retail and automotive in Romania.
Our goal is to help clients avoid potentially prohibited practices and liability before they arise. We also defend and assist with dispute resolution, successfully advocating for both claimants and defendants.
Businesses operating in the Romanian market seek our assistance in managing legal risks and preventing time-consuming and costly issues through compliance reviews and copy drafting of advertising materials, promotional campaigns rules and regulations, with labelling and with product and service certifications (such as "FairTrade" certification, "Bio" certification, the "Organic" Seal, the "Rainforest Alliance" certification, the "Nutri-score" rating etc.).
Combining our advertising, marketing and labelling expertise with our consumer law practice, our law firm has also often advised major consumer products manufacturers on various compliance areas such as on the legal and regulatory requirements concerning packaging, safety standards, use instructions, fire and other warnings, producer's conformity, language or traceability requirements, dangerous substances, WEEE , PPE, CE and other marks and instructions.
Legal Clearances for Advertising & Campaign Materials
In the advertising sector, we assist clients across various industries by providing legal clearance of advertising materials and with regulatory and advertising legislation reviews of labels, terms and conditions and rules and regulations for promotions, raffles etc., ensuring compliance with relevant Romanian, E.U. and international legislation.
Advising on Advertising & Marketing Restrictions
We advise on advertising and marketing restrictions in highly regulated sectors in Romania, and assist with drafting agreements for the use of images of both famous and lesser-known individuals. Additionally, we help clients safeguard their long-term business interests by identifying features that may raise legal or regulatory concerns, even if they appear permissible under current law.
Dispute Resolution
We represent clients in disputes regarding online, published or broadcasted advertising materials and marketing campaigns before relevant authorities and self-regulatory bodies, such as the Romanian Advertising Council, the Competition Council, the National Authority for Consumer Protection in Romania (ANPC), the The National Supervisory Authority For Personal Data Processing (ANSPDCP), and the Romanian courts of justice.
Drafting Rules and Regulations, Terms & Conditions etc.
We regularly assist clients in gaming, FinTech, crypto, financial, sports apparel, fashion, power tools and other consumer industries with with drafting terms and conditions and rules and regulations for promotions, raffles etc., ensuring compliance with relevant Romanian, E.U. and international legislation.
Conducting Risk Assessments
Conducting risk assessments for international and national promotional campaigns, reviewing terms and conditions and rules and regulations, providing copy clearing, advising on strategy, as well as drafting and reviewing advertising and sponsorship agreements. We then recommend practical measures to ensure compliance with advertising and promotional activities.
Product Marketing Legal Advisors
Combining our advertising, marketing and labelling expertise with our consumer law practice, our law firm has also often advised major consumer products manufacturers on various compliance areas such as on the legal and regulatory requirements concerning packaging, safety standards, use instructions, fire and other warnings, producer's conformity, language or traceability requirements, dangerous substances, WEEE , PPE, CE and other marks and instructions.
❡ Advising a German global powerhouse, power tools manufacturer, with the legal and regulatory requirements concerning packaging, safety standards, use instructions, fire and other warnings, producer's conformity, language or traceability requirements, dangerous substances, WEEE , PPE, CE and other marks and instructions.
❡ Advising a US global powerhouse automotive manufacturer on direct marketing legislation and upon its data protection implications
❡ Advising a US global powerhouse in sports apparel manufacturer on sports apparel, footwear and toys labelling, traceability, country of origin, safety, flammability and other warnings requirements, and on packaging requirements.
❡ Advising one the biggest and most awarded Romanian wine producer on labelling requirements and on wine storage and transportation regulatory norms
Working Hours
Let's Talk
Office Address
Mon - Fri: 9am - 6pm
11F Carpatilor Street
075100 Otopeni, Romania